BMW launches ‘i’ sub-brand

German giant introduces new electric range starting with city car and VED sports car Good news! BMW is set to build a version of the sensational Vision EfficientDynamics sportscar from 2013.The German car maker today launched its new sub-brand, called ‘i', which focuses on ‘sustainable mobility solutions'; read ‘electric/hybrid' cars. Under this banner, BMW will build two models from 2013, the i3