Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline

Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor. The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn

Hennessey’s Tire-Shredding HPE500 Supercharged Ram Truck on Film

The tuners over at Hennessey Performance have always had a thing for boosting anything that rides on four wheels. More recently, the Texas-based tuning firm applied its technical wizardry on the Ram Truck. The result is the Hennessey HPE500 Supercharged Ram, which as implied by its name, features a supercharged version of the Chrysler Group’s 5.7-liter Hemi V8 producing 505-horsepower at 5,400

Ram Goes Big, Really Big with New Long-Hauler Concept Truck

The Chrysler Group claims, “they don’t get much bigger” than its new Ram Long-Hauler Concept truck and at a whopping 24 feet (about 7.3 meters) long, who can blame them? Based on a Class 5 Ram 5500 Chassis Cab, the monstrous Long Hauler rides on an extended wheelbase measuring 197.4-in. (5,014mm) in length, which is more than enough to fit a Mercedes-Benz E-Class (191.7-in)! The concept truck